3 Ways to Take the Brand-Consumer Relationship to the Next Level
Focus on experiences over perishable gifts this Valentine's Day


Valentine’s Day, with its history of phone orders for flower delivery, can be called the original direct-to-consumer holiday. And the 24-hour festival of affection captures modern retail’s challenges, chief among them the urgency of a very specific delivery deadline in addition to the customer’s need to be kept apprised of the order’s progress.

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