3 Ways to Take the Brand-Consumer Relationship to the Next Level

Focus on experiences over perishable gifts this Valentine's Day

Three smartphones with no one in the middle and two people on opposite sides clicking a shopping cart image
Ecommerce players need to head into this decade with a new customer experience mindset. Getty Images

Valentine’s Day, with its history of phone orders for flower delivery, can be called the original direct-to-consumer holiday. And the 24-hour festival of affection captures modern retail’s challenges, chief among them the urgency of a very specific delivery deadline in addition to the customer’s need to be kept apprised of the order’s progress.

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@amitbol Amit Sharma is CEO and founder of Narvar.