3 Ways to Take the Brand-Consumer Relationship to the Next Level
Brands should focus on how consumers can create experiences on Valentine's Day over just using gifts.
3 Priorities for Retailers Coming Into the New Decade
More shoppers want brands to reflect their ethics and lifestyle and to adapt to their individual needs.
3 Key 5G-Enabled Retail Takeaways From This Year’s Mobile World Congress
Commerce
Customer experience, apps and advertising are about to be disrupted.
Burger King, Bud Light and Chipotle Brought Their D-to-C Strategies to Super Bowl LIII
Brand Marketing
Legacy brands are partnering with challengers.
How to Drive Sales and Create Brand Loyalists During the Holidays
Brand Marketing
Both in-store and digital retail offer valuable lessons.
How Retail Brands Can Retain Consumers Rather Than Simply Attracting Them
Brand Marketing
Loyalty comes through experiences and creating memories.
How These 3 Brands Are Taking Loyalty Beyond Points
Performance Marketing
Dollar Shave Club, Patagonia and Sephora are doing it right.
3 Ways Voice AI Will Change the Way We Shop in 2018
Performance Marketing
Feeback, returns and replenishment are key.