I’ve seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sales. When I was at Apple in 2011, the company was redefining the concept of a “store experience,” both online and in person. As we kick off 2018, I see we’ve reached another pivotal moment for retail that will impact the marketing landscape: as voice-controlled AI takes off with brands and consumers, it’s shaping how we interact with technology.
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