Burger King, Bud Light and Chipotle Brought Their D-to-C Strategies to Super Bowl LIII
Legacy brands are partnering with challengers


The Super Bowl has historically been an occasion for introducing new ideas to the masses. Apple’s “1984” spot, which debuted the Macintosh home computer 35 years ago, is a classic example. During Super Bowl LIII, another big, new idea emerged. It is subtler than Apple’s epic announcement, but represents a harbinger of things to come: Legacy brands are locking arms with challenger brands.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.