How Retail Brands Can Retain Consumers Rather Than Simply Attracting Them

Loyalty comes through experiences and creating memories

Retail that offers experiences ends up connecting with consumers on a deeper level. Getty Images

The last several years have challenged retailers to become digital and then mobile brands. They’ve had to shift their focus from selling products to creating memorable experiences for consumers. Now the time has come for all brands to prioritize the user experience (UX), designing every customer-brand interaction with the user’s emotions and exact needs in mind.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@amitbol Amit Sharma is CEO and founder of Narvar.