Digital Transformation

How These 3 Brands Are Taking Loyalty Beyond Points

Dollar Shave Club, Patagonia and Sephora are doing it right

These brands are rethinking loyalty from their customers’ point of view.Sources: Facebook
By Amit Sharma

April 25, 2018

It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers.

Amit Sharma

Amit Sharma is CEO and founder of Narvar.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet