How These 3 Brands Are Taking Loyalty Beyond Points

Dollar Shave Club, Patagonia and Sephora are doing it right

These brands are rethinking loyalty from their customers’ point of view. Sources: Facebook

It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers.

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@amitbol Amit Sharma is CEO and founder of Narvar.
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