How to Drive Sales and Create Brand Loyalists During the Holidays

Both in-store and digital retail offer valuable lessons

There's much to be learned from both in-store and digital retail during the holidays. Getty Images

Looking back on holiday shopping season, it’s important to recognize that retailers must be prepared not just to inspire consumers, but also to exceed their expectations, drive sales and build long-term loyalty. While these are daunting challenges, they can be overcome if merchants give people an experience they’ll enjoy while serving their needs.

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@amitbol Amit Sharma is CEO and founder of Narvar.