How to Drive Sales and Create Brand Loyalists During the Holidays
Both in-store and digital retail offer valuable lessons


Looking back on holiday shopping season, it’s important to recognize that retailers must be prepared not just to inspire consumers, but also to exceed their expectations, drive sales and build long-term loyalty. While these are daunting challenges, they can be overcome if merchants give people an experience they’ll enjoy while serving their needs.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.