7 Tips to Spice Up Social Advertising for Valentine’s Day

Brands can spice up their Valentine’s Day marketing strategy by tapping into the power of social ads.

Valentine’s Day is a $19 billion holiday that entices over half of the US population to show some love for their significant other.

In 2015, Americans spent over $4.8 billion on jewelry and bought over 58 million pounds of chocolate—that’s more than any other country in the world. Valentines are increasingly turning to the internet to find inspiration and do their shopping, with 48 percent of consumers making purchases online.

Consumers are also searching the web to create more affordable, DIY gifts: Pinterest reports over 200

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