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When Google announced it is adding organic listings to its Shopping site and other properties, the platform said it wanted to help retailers connect with consumers regardless of advertising spend.
Bill Ready, Google’s president of Commerce, painted it as a win-win-win: The new results give retailers exposure to hundreds of millions of daily shopping searches, consumers a wider range of purchase options, and advertisers the means to augment their paid campaigns.
“Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future,” Ready wrote.