Google Shopping to Provide Free Product Listings for Merchants

The search engine giant’s retail unit looks to provide relief from Covid-19

Google Shopping is helping merchants weather the coronavirus pandemic by taking steps to make it easier for more merchants to sell via the platform free-of-charge.

Google president of commerce Bill Ready said in a blog post Tuesday that starting next week, search results in the Google Shopping tab will predominantly consist of free product listings, helping merchants connect with consumers whether or not they are Google advertisers.

Ready said he expects the change to take effect in the U.S.

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