3 Key Things CMOs Should Know Before Becoming CGOs

A chief growth officer moves across the C-suite

Image of a man walking with a bag fading in and out and walking uphill
A CGO who can lend leaders a creative hand can inspire fantastic results. Photo Illustration: Trent Joaquin; Source: Unsplash

My experience as a CMO was brighter than the picture Harvard Business Review paints, but some things resonate. Like most marketers, I had a privileged understanding of the market, brand needs and value proposition but no way to apply my insights to strategy, product and sales decisions driving growth. That puts CMOs in a challenging position since most are measured against growth. It’s a core reason average CMO tenures are the briefest in the C-suite. Meantime, cross-departmental growth officer titles are popping up in corporate organizational charts.

Ben Plomion is chief growth officer of computer vision and digital innovation firm GumGum.