3 Key Things CMOs Should Know Before Becoming CGOs

A chief growth officer moves across the C-suite

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My experience as a CMO was brighter than the picture Harvard Business Review paints, but some things resonate. Like most marketers, I had a privileged understanding of the market, brand needs and value proposition but no way to apply my insights to strategy, product and sales decisions driving growth. That puts CMOs in a challenging position since most are measured against growth.

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