Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Last week, Johnson & Johnson’s chief marketing officer decided to call it a day, stepping down from the company after roughly six years. As part of the announcement, J&J said that it’s restructuring its business model, essentially eliminating the role of the CMO.
The CPG/pharma company is just the latest large corporation to revamp the position, following the likes of Coca-Cola, Hyatt and Lyft over the last several years. Although the CMO is often the face of the company, systemic challenges can push the role into different territory; CMOs frequently have little agency at a company, as they typically neither generate revenue nor have a P&L.
And in an age when marketing has become a catchall for everything from campaigns to experiential to programmatic, companies are starting to look at the role, if not department, through different lenses.
Enter the chief growth officer, a hybrid role that’s part marketing, part sales, part product, part tech,...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in