More Companies Will Replace CMOs With Chief Growth Officers in 2018, Forrester Predicts

Marketing chiefs must 'go or grow'

The demand on marketers to become more data-centric will not subside. Getty Images

Consumer obsession has become the holy grail of commerce—shoppers have more options than ever, and they crave meaningful connections with brands before committing to them. That obsession has become the engine of growth and organizational success in an era when brands can no longer rely on organic drivers like acquisitions, expanded distribution or market presence.