Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Consumer obsession has become the holy grail of commerce—shoppers have more options than ever, and they crave meaningful connections with brands before committing to them. That obsession has become the engine of growth and organizational success in an era when brands can no longer rely on organic drivers like acquisitions, expanded distribution or market presence.