2 Creatives Made a Fake Foundation to Promote a PSA-Style Music Video About Safe Sex

Work is reminiscent of Lil Dicky

In mid-November, Instagram and Facebook pages for what looked to be a new organization focused on sex education cropped up online. The organization, The Sexual Education Foundation, has quickly grown small but active followings on the pages (the Instagram account has over 1,400 followers). The posts, which are mostly memes or suggestions like the “No Babies 2019” pledge, have garnered roughly 150,000 impressions and over 70,000 profile visits, according to the creatives behind them. The catch? It isn’t a real foundation.