12 Easter Eggs You Probably Missed in Apple's Incredibly Detailed Holiday Ad

From Sonic Youth to streetwear, there's a lot hidden in plain sight

Apple’s holiday ad for 2018 is, at first blush, a charming story of a young woman learning to embrace her artistic gifts. She toils away for a year on a mysterious creative project, only to be held back by her own insecurities about letting others see what she has been working on.