12 Easter Eggs You Probably Missed in Apple's Incredibly Detailed Holiday Ad

From Sonic Youth to streetwear, there's a lot hidden in plain sight

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Apple’s holiday ad for 2018 is, at first blush, a charming story of a young woman learning to embrace her artistic gifts. She toils away for a year on a mysterious creative project, only to be held back by her own insecurities about letting others see what she has been working on.

But the relatable story’s fairy-tale vibe and immersive narrative can distract first-time viewers from noticing just how many fun and esoteric visual references are hidden throughout the 3-minute ad.

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