Would You Pay $715 for A&W Apparel? The Chain's New Swag Takes Brand Merch to a New Level

Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather'

Like a growing number of restaurants before it, A&W is diving into the stylish swag business, dropping a clothing and accessories line inspired by one of its most popular menu items: fried curds made from Wisconsin cheese.