Panera Launches a Swimsuit Collection for the 70% of Fans Who Still Eat Soup in the Summer

The chain also made a pool float shaped like its famous bread bowl

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It may seem counterintuitive, or even masochistic, to eat soup during the sweltering summer months, but Panera says 70% of its fans don’t let blistering outdoor temperatures stop them from ordering their favorite hot dish.

And how do they cool off afterwards? This is speculation, but they might take a plunge into the nearest pool. If that’s true, Panera is ready with a line of swimwear based on its popular products. (Or maybe the brand can create a soup-and-splash movement?)

To year-round hot soup aficionados, Panera says it “sees you and celebrates you” with a collection of one-piece suits and swim trunks based on its “mother bread” logo and best-selling broccoli cheddar flavor.



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