Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
It may seem counterintuitive, or even masochistic, to eat soup during the sweltering summer months, but Panera says 70% of its fans don’t let blistering outdoor temperatures stop them from ordering their favorite hot dish.
And how do they cool off afterwards? This is speculation, but they might take a plunge into the nearest pool. If that’s true, Panera is ready with a line of swimwear based on its popular products. (Or maybe the brand can create a soup-and-splash movement?)
To year-round hot soup aficionados, Panera says it “sees you and celebrates you” with a collection of one-piece suits and swim trunks based on its “mother bread” logo and best-selling broccoli cheddar flavor.