A&W Takes Up a Worthy Cause: Adding the Ampersand (Back) Into the Alphabet

The chain even dropped the symbol from its logo in protest


When a brand changes its logo, customers notice. Look no further than when IHOP briefly became IHOb, and the world exploded.

Now, to celebrate its 100th birthday, A&W Restaurants has unveiled a new logo, and (gasp) there’s no ampersand! The symbol has not held up well in a digital age; good luck finding one in a hashtag or URL. Even my magic 8-ball noted the outlook was not so good.

A&W Restaurants, with help from Kentucky-based agency Cornett, hopes to rectify that by returning the ampersand to the alphabet as the 27th letter.

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