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On the whole, we’re starting to see the possibilities of what creative made in quarantine can look like. A few weeks ago, many agencies and brands held on to the sides of the boat, merely trying to navigate the rough waters of keeping work moving forward. The results were expectedly mixed, but this isn’t necessarily a time to be grousing about “the craft.” There will be plenty of time for that later.
However, Progressive and its longtime agency Arnold appear to have found a decent balance in addressing today’s new reality and some much-needed levity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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