Progressive Brings Back Its Painfully Relatable Campaign About Becoming Your Parents

Put down the speakerphone, submarine book and pillows

A man pointing to a drawing of a smartphone
Not using silent mode? You might be on the path to becoming your parents. Dr. Rick is here to help. Progressive

Nothing ages you like home ownership. Perhaps it’s the financial strain, added responsibility or just the mental exhaustion of learning how to fix the million things that break five minutes after moving in.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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