18 Tips on Advertising During the Coronavirus Crisis

What brands and marketers can say when nothing seems right

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

“How do I speak to my audience at a time like this?” That’s the question every creative is asking right now. But even when it seems like there’s no right thing to say, brands still find ways to be relevant to their customers. We’ve dug deep and found some key insights from the companies bravely venturing to advertise during the coronavirus crisis.

Realize you have more tools than you think

Got an idea, but can’t make it happen because video production and photoshoots are on hold? Agencies are getting



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.