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“How do I speak to my audience at a time like this?” That’s the question every creative is asking right now. But even when it seems like there’s no right thing to say, brands still find ways to be relevant to their customers. We’ve dug deep and found some key insights from the companies bravely venturing to advertise during the coronavirus crisis.
Realize you have more tools than you think
Got an idea, but can’t make it happen because video production and photoshoots are on hold? Agencies are getting