W+K’s Colleen DeCourcy on Risk, Responsibility and Change

The agency’s creative chief discusses what’s working, and what’s not

While it’s not the first agency or brand to comment on the state of the world and especially the importance of the Black Lives Matter movement, Wieden + Kennedy isn’t shy about its point of view. Recent ads for clients Nike (out of its Portland headquarters) and McDonald’s (out of the New York office) reflect the agency’s leadership and staff position. It’s also a continuation of the work Adweek’s U.S. Agency of the Year started for Nike featuring Colin Kaepernick.