With Swedes Unable to Travel, Burger King Turns Their Passports Into Loyalty Cards

One stamp equals one free burger. But it comes with a pretty big caveat


Around the world, and particularly across Europe, Sweden has faced a lot of criticism over its handling of the Covid-19 pandemic.

While other countries locked down, Sweden implemented a light-touch approach, banning large gatherings and telling people to socially distance, but avoiding a total lockdown.

As a result, a number of countries won’t allow Swedes to enter, including neighboring Denmark.

So Burger King and Scandinavian agency Ingo have found another use for people’s unused passports: If you let the burger chain give you a stamp, it’ll give you one of its new World Gourmet Burgers for free in return, with a maximum of five stamps per person.

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