Carlsberg Helps Struggling Pubs by Auctioning 800 Customized Glasses for Regulars

Devoted pub goers in Sweden can bid to have their names etched and displayed

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Sweden is one of the few countries in the world that chose not to implement a full lockdown in response to Covid-19. Instead, it kept most businesses open pretty much as usual, save for asking people to observe social distancing.

But despite that relatively lax approach, the country’s pubs, restaurants and bars have nonetheless struggled as a result of serving fewer customers.

To help those businesses raise some much needed cash, Carlsberg Sweden has given away limited edition glasses to 800 restaurants, bars and pubs across the country, which will be sold on Sweden’s biggest auction site, tradera.se,

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