What VMLY&R's Navy Win Signals for Ad Agencies

The growing competition for government contracts

Earlier this week, the U.S. Navy announced it would be retaining VMLY&R as its agency of record, marking a big win for the WPP subsidiary. With its $650 million-plus Census 2020 campaign coming to an end, winning another five-year, $455 million-plus contract with the Department of Defense keeps the agency’s public sector portfolio firmly intact.