Wunderman Thompson Retains Creative Duties for Marine Corps

WPP agency will provide marketing and advertising support for recruiting efforts

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The U.S. Marine Corps has chosen Wunderman Thompson Atlanta as its agency partner following a review. The move comes after the Marine Corps launched a government-mandated review last year.

The decision means that WPP will retain the account, which was previously handled by J. Walter Thompson for more than 70 years. The agency merged with Wunderman last year.

Wunderman Thompson will lead advertising, marketing and strategic communication efforts for the Marines Corps’ recruiting efforts. According to the agency, it will be responsible for creating “a roadmap for the strategic and ethical use of data to guide future marketing efforts in new platforms.”

According to the Marine Corps, the cumulative value of the contract could come to more than $529 million over five years.

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