Omnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent McCann

DDB Chicago led the pitch


Omnicom has emerged victorious in the long, highly contested review for the Army’s marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch.

The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review. The winning bidder will oversee a multi-billion dollar contract managing a variety of marketing and public relations activities over 10 years.

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