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The U.S. Government Accountability Office has denied a protest filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network.
This news means the review, which started in 2015, effectively comes down to Omnicom and WPP.
A McCann spokesperson confirmed that the agency plans to take its objections to federal court.
“The favorable GAO decision reflects the integrity of the Army acquisition process and contracting professionals as good stewards of taxpayer dollars in obtaining the best value,” said a U.S.
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