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VMLY&R is poised to continue serving as the U.S. Navy agency of record, assuming it can navigate the sometimes choppy waters of the bid protest period.
The U.S. Navy awarded the WPP agency a five-year contract worth over $455 million, following a review initiated last April. If the decision is not contested, VMLY&R will continue leading marketing and advertising, supporting recruitment and retention programs for the Naval Recruiting Command (NRC), focused on continuing to build a more diverse Navy.