Accounts

US Navy Reenlists VMLY&R as Agency of Record

VMLY&R was awarded a second five-year contract worth over $455 million

The U.S. Navy initially appointed Y&R as agency of record for its recruitment efforts, following a 2015 review.Mass Communication Specialist 3rd Class Sophie A. Pinkham/Released

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

VMLY&R is poised to continue serving as the U.S. Navy agency of record, assuming it can navigate the sometimes choppy waters of the bid protest period.

The U.S. Navy awarded the WPP agency a five-year contract worth over $455 million, following a review initiated last April. If the decision is not contested, VMLY&R will continue leading marketing and advertising, supporting recruitment and retention programs for the Naval Recruiting Command (NRC), focused on continuing to build a more diverse Navy.