Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

The ride-hailing service earns Best in Show honors in Adweek's 2021 Media Plan of the Year awards

The best media plan of 2020 didn’t just tell consumers not to use Uber’s service—it begged them to avoid it as if their lives, and others’ lives, depended on it.

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This story first appeared in the Oct. 11, 2021, issue of Adweek magazine. Click here to subscribe.