The Third Way: The Growing Appeal of Alternative Agency Networks

They combine the scale of a large collective with the specialization of independents

Industry vets M.T. Carney and Andrew Essex founded Plan A last year. Courtesy of Plan A

Holding companies are struggling to adapt to changes in consumer behavior.

This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.
@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.