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How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog’s Heart

Commerce

No category, including pet care, is safe from DTC's disruption.

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The Third Way: The Growing Appeal of Alternative Agency Networks

Agencies

They combine the scale of a large collective with the specialization of independents

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Why Gorton’s Fish Sticks Make America So Nostalgic

Brand Marketing

The postwar convenience food and school-lunch staple still has millions hooked.

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Carrie Brownstein on How Portlandia Launched Her Branded Content Career

Brand Marketing

The star recently signed with Prettybird as a director.

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Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies

Programmatic

Moves to protect privacy have industry-changing ripple effects.

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Infographic: Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands

Brand Marketing

58.7% visuals are the most impactful kind of brand engagement, compared with just 16.7% for VR and AR.

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How Great Depression-Era Carmex Lip Balm Took on a 21st Century Sheen

Brand Marketing

After sales took a nosedive in 2011, the company needed to pivot.

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Adweek Announces the Winners of Our First Annual Experiential Awards

Brand Marketing

Presenting the brands, agencies and creatives taking activations to a whole new level.

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We’re Giving Comedy Central a Big Award Thanks to Trump

Brand Marketing

The network is Adweek's Experiential Brand of the Year.

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Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind

Convergent TV

Adapting to OTT's evolution was also a focus of Adweek's annual video roundtable.

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