Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Design

Agency also plans to promote more women to partner

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

One classic agency showed its new face to the world today following nearly two years’ worth of restructuring moves, staffing changes and new financial reporting standards—not to mention the usual ins, outs, ups and downs of the ad world.

Seventy years to the day after copywriter David Ogilvy decided to launch his own operation in Manhattan, the company that bears his name announced its “re-founding” as a creative network that “Makes Brands Matter,” according to a new tagline.

Along

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