Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Design

Agency also plans to promote more women to partner


One classic agency showed its new face to the world today following nearly two years’ worth of restructuring moves, staffing changes and new financial reporting standards—not to mention the usual ins, outs, ups and downs of the ad world.

Seventy years to the day after copywriter David Ogilvy decided to launch his own operation in Manhattan, the company that bears his name announced its “re-founding” as a creative network that “Makes Brands Matter,” according to a new tagline.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in