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Desmond Attmore and Brian “Bwrightous” Wright, founders of Atlanta-based creative agency Six Degrees, named their company after the six degrees of separation: the idea that all humans are six, or fewer, social connections away from each other.
In its two years of business, whether building a pop-up for Budweiser or designing limited-edition shoes for Puma, the agency’s objective has remained the same: helping clients create content, products and experiences that authentically connect with consumers.
“We don’t want to approach our community with a product or service we feel doesn’t speak to them or isn’t going to help them,” Wright told Adweek.