Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
For the first time in the brand’s history, Budweiser is offering an alcohol-free beer.
With the help of NBA star Dwyane Wade, who co-founded the new product and helped to define some of its “core attributes,” the brand is marketing the product as a way to live a “balanced lifestyle” without compromising on experience or taste. Called Budweiser Zero, the new brew is just 50 calories and contains zero sugar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in