Puma's New $100 Sock Is the Latest Addition to Sports Products Targeted to Gamers

Esports apparel and footwear is becoming more common

This was the year of apparel companies entering esports. The brands that have long been synonymous with top athletes are moving into the next generation of competition. The Nike swoosh felt natural on the chests of the League of Legends world champions, Adidas signed a deal with Fortnite streamer Tyler “Ninja” Blevins, and Puma are working with Cloud9, a leading esports organization.