Publicis Groupe Acquires CitrusAd to Build 'Biggest Walled Garden in the World'

The SaaS platform will develop a personal identity-based solution for retailers

Join us at Commerce Week July 26–28 in NYC for live discussions with leaders from Kellogg's, Walmart Connect, New Balance, Instacart and more as we explore new opportunities to deliver meaningful experiences, expand retail touch points and keep your customers coming back for more. Sign up now. Sign up now.

With the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring software as a service (SaaS) platform CitrusAd, optimizing its marketing performance through retailer websites.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in