Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact

Epsilon Core ID and Unified ID 2.0 will be interoperable

two cartoon people shaking hands standing on the ground depicting two arrows pointing toward each other
The partnership will help media buyers maximize their reach with specific audiences on the open web. Epsilon, The Trade Desk, sesame/Getty Images

Publicis Groupe’s identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.