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Publicis Groupe’s identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable.
The tie-up amounts to one of the most significant partnerships to maintain some level of online ad targeting as the industry prepares for the sunsetting of third-party cookies by the industry’s major web browsers.
The Trade Desk will be the exclusive demand-side partner for Epsilon’s Core ID, which is built on transaction data, login details and anonymized “person-based” data like names and addresses.