2021 Outlook

Ecommerce Was By Far the Biggest Retail Trend of 2020

Plus, three other themes that defined shopping this year

The retail industry experienced profound change in 2020.Getty Images
By Lisa Lacy

December 22, 2020

It was a wild year for U.S. retail, from panic buying and toilet paper shortages to QSR chicken sandwich wars and bankruptcies aplenty, including storied brands like Brooks Brothers and Neiman Marcus, as well as mall staples like JCPenney and J.Crew.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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