Motel 6 Fires The Richards Group After Agency Founder Calls Ad Concept 'Too Black'

Motel 6, a longtime client of The Richards Group, has abruptly ended its relationship with the Dallas-based independent agency. The firing comes days after the agency’s 88-year-old founder, Stan Richards, referred to a campaign idea for the brand as “too Black” during an internal meeting that the client did not participate in.