The Light Is Still On in Richards' New Motel 6 Ads

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Longtime pitchman Bodett is back for effort’s 17th year

He is not Motel 6’s owner, but people commonly think he is. He is not a fictitious character either, another common misconception. But author and commentator Tom Bodett is one of the longest-running pitchmen in America. The latest incarnation of the hotel chain’s 17-year series of Bodett ads breaks today from The Richards Group.

In 1984, David Fowler, then a creative director at Richards in Dallas, was cruising in his ’74 Chevy pickup when he heard a voice on National Public Radio that intrigued him.



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