Kroger Launches New Brand Positioning and First Work From DDB New York

‘Fresh for Everyone’ anchors new era for the nation's second-largest retailer

At the beginning of 2019, Kroger began searching for its first-ever creative agency of record (AOR) to unify messaging across its core grocery brand and the several other chains it owns across the country. In July, the nation’s second-largest retailer with more than $120 billion in sales chose DDB New York.