Kroger Names DDB New York as Its First-Ever Agency of Record

Decision comes after a months-long search

ddb new york agency of record kroger employee
The country's largest grocer has more than 2,800 stores and 450,000 employees nationwide. Kroger

Kroger, the largest grocer in the United States and the second-largest retailer behind Walmart, has named its first-ever creative agency of record. After a review process conducted by the brand, without the help of a search firm, DDB New York will take on creative duties for the flagship company and the brands under its banner.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.