Kroger Names DDB New York as Its First-Ever Agency of Record

Decision comes after a months-long search

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Kroger, the largest grocer in the United States and the second-largest retailer behind Walmart, has named its first-ever creative agency of record. After a review process conducted by the brand, without the help of a search firm, DDB New York will take on creative duties for the flagship company and the brands under its banner.

“Kroger is excited to partner with DDB New York to uplift our brand,” said Mike Donnelly, Kroger’s executive vice president and chief operating officer.

DDB [has the] ability to navigate in complexity where we have an overarching brand, but that needs to come to life in local ways.


Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in