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Kroger, the largest grocer in the United States and the second-largest retailer behind Walmart, has named its first-ever creative agency of record. After a review process conducted by the brand, without the help of a search firm, DDB New York will take on creative duties for the flagship company and the brands under its banner.
“Kroger is excited to partner with DDB New York to uplift our brand,” said Mike Donnelly, Kroger’s executive vice president and chief operating officer.
DDB [has the] ability to navigate in complexity where we have an overarching brand, but that needs to come to life in local ways.