Bucking the Trend, Kroger Seeks Its First Creative Agency of Record

Second-largest retailer in the U.S. recently sent out RFIs

Throughout the advertising industry, there is a continual fear that the traditional agency of record is going by the wayside. Indeed, as brands both pivot to more project-based work and develop their own internal teams or in-house agencies, there is legitimate concern about the future of the AOR.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in