The Creative Well Dries Up as Agencies Compete for Fewer New Business Opportunities in 2017

R3 report sees new revenue drop by 18%

As the media agency business heats up, creative shops are largely in stasis. Getty Images

This week, agency leaders and consultants alike agreed that a never-ending pitch cycle has become the new normal on the media side of the ad industry.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.