Accounts

The Creative Well Dries Up as Agencies Compete for Fewer New Business Opportunities in 2017

R3 report sees new revenue drop by 18%

As the media agency business heats up, creative shops are largely in stasis.Getty Images
Headshot of Patrick Coffee
By Patrick Coffee

August 22, 2017

This week, agency leaders and consultants alike agreed that a never-ending pitch cycle has become the new normal on the media side of the ad industry.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

Recommended articles
Related Articles
Agencies

Healthcare Startup Oscar Seeks New Agency Partner After Hiring Old Navy CMOicon-image

By Patrick Coffee

Signage for Mondelez International in purple letters
Agencies

Mondelez Launches Global Creative Agency Review for All Brandsicon-image

By Patrick Coffee

Agencies

WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Businessicon-image

By Patrick Coffee

Agencies

NBC Entertainment Awards Media Business to Publicis’ Spark Foundryicon-image

By Patrick Coffee

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Why Contextual Targeting Is a Winning Podcast Advertising Strategy

By Molly Mitchell

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Are You Advertising With Integrity?

By Connatix

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch