Remember Mediapalooza? This Fall Will Bring Another Wave of Media Reviews With No End in Sight

Agencies reach fever pitch as major clients scrutinize partnerships

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

It’s happening again.

Just over two years ago, several of the world’s largest advertisers, from Coca-Cola to 21st Century Fox, placed their global media accounts in review as part of a six-month, $17.3 billion wave later dubbed “Mediapalooza.”

Industry leaders now see that headlining shift as a harbinger of things to come. In addition to AB InBev, Amazon and other heavy hitters, this fall will see a string of new reviews as clients apply greater scrutiny to their media partnerships.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.