Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
It’s happening again.
Just over two years ago, several of the world’s largest advertisers, from Coca-Cola to 21st Century Fox, placed their global media accounts in review as part of a six-month, $17.3 billion wave later dubbed “Mediapalooza.”
Industry leaders now see that headlining shift as a harbinger of things to come. In addition to AB InBev, Amazon and other heavy hitters, this fall will see a string of new reviews as clients apply greater scrutiny to their media partnerships.

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