Google Translate's Emotional Super Bowl Ad Focuses on the Unifying Power of Language

100 billion words run through the service daily

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The first of two Super Bowl spots from Google focused not on a phone or another new product but Google Translate, the company’s 12-year-old multilingual machine-translation service.

This minute-long spot positions Translate—and language itself—as a great unifier, with its title noting that users process 100 billion words each day.

In a series of vignettes occurring in several different languages around the world, the ad illustrates how Google’s classic service brings strangers and loved ones together through shared experiences like dining, worship and sports.



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