Google Translate’s Emotional Super Bowl Ad Focuses on the Unifying Power of Language

100 billion words run through the service daily

The spot centers on a 12-year-old service. Google

The first of two Super Bowl spots from Google focused not on a phone or another new product but Google Translate, the company’s 12-year-old multilingual machine-translation service.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.