Is Agency New Business Back on Track? It Depends on Who You Ask

There are positive signs, but the RFP process could be forever changed

The Covid-19 crisis and accelerating use of technology are reshaping the industry. Getty Images

As the global pandemic took hold, agencies around the world found themselves in unfamiliar territory, with new business iced over to a degree no one had ever experienced. As the course of quarantine changes, so does the discussion about what revving up agency life looks like, including, most importantly, business development.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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