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As the global pandemic took hold, agencies around the world found themselves in unfamiliar territory, with new business iced over to a degree no one had ever experienced. As the course of quarantine changes, so does the discussion about what revving up agency life looks like, including, most importantly, business development.
While in motion before the pandemic hit, Walgreens Boots Alliance’s decision to officially launch a global review of its creative and media accounts this week could mark the beginning of a wave—or at least a splash—of new business opportunities.
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