Walgreens Boots Alliance Is Reviewing Its Global Advertising Account

WPP, which has handled the account since 2017, is defending in the process


Pharmaceutical retail giant Walgreens is reviewing its global advertising account.

Walgreens Boots Alliance confirmed the global creative and media review across all of its brands, which also include Alliance Healthcare, Boots and Duane Reade.

The review follows the conclusion of the company’s three-year contract with WPP.

Incumbent WPP is defending in the review process, which is being handled by MediaLink, according to sources with direct knowledge of the review. WPP deferred to the client for comment.

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