In Apple’s Chinese New Year Spot, a Single Mom and Daughter Repair Their Broken Relationship

The touching short film shot on an iPhone 11 Pro spotlights generational differences


For Chinese New Year, Apple has once again created a cinematic film to tell a poignant story about family.

Following last year’s “The Bucket,” which featured a young, urban professional transporting a cumbersome gift after a visit home for the holidays, this new narrative explores the generational differences between a young, progressive woman and her more traditional mom.

Created by TBWA\Media Arts Lab’s Shanghai office and shot on the triple-camera iPhone 11 Pro, the ad stars Chinese actress Zhou Xun in the role of single mother who makes a living by driving a taxi.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in