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For Chinese New Year, Apple has once again created a cinematic film to tell a poignant story about family.
Following last year’s “The Bucket,” which featured a young, urban professional transporting a cumbersome gift after a visit home for the holidays, this new narrative explores the generational differences between a young, progressive woman and her more traditional mom.
Created by TBWA\Media Arts Lab’s Shanghai office and shot on the triple-camera iPhone 11 Pro, the ad stars Chinese actress Zhou Xun in the role of single mother who makes a living by driving a taxi.
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